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Pharmaceutical Manufacturing and Packing Sourcer

The Cost Benefits of Using IVR Systems in the Supply Chain

In the previous edition of PMPS the uses and benefits of interactive voice response (IVR) systems/services in managing the clinical supply chain process were illustrated. In this article, it is hoped to further examine the cost benefits of using such a system in the supply chain. In order to do this effectively, it is appropriate to discuss the cost factors that play a part in the implementation of IVR - either by using a service provider or by providing an in-house solution.

The need for IVR is often driven by the clinical trial supplies group in situations where: drug is in short supply; there are expiry issues; or where other degrees of complexity mean that an automated process, with a complete overview of the use of drug in the trial, is desirable to enable effective supply management. This tends to set up a dichotomy that warrants further discussion, because the budget holders (usually clinical) are frequently not the group that are perceived to make the greatest savings.


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By Dr Nikki Dowlman, Client Liaison Manager at ClinPhone Group Ltd.
Dr Nikki Dowlman is the Client Liaison Manager for ClinPhone Group Ltd. Her role involves providing clients with expert knowledge in setting up and designing interactive voice response (IVR) studies. Nikki joined ClinPhone in 1996, after completing a PhD in Molecular Genetics. She has considerable experience at ClinPhone as a Clinical Project Manager in the design, validation and implementation of IVR applications.

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Dr Nikki Dowlman
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Industry Events

4th Annual Patient Recruitment and Retention in Clinical Trials

13-15 October 2008, Amsterdam

Patient recruitment is now consuming thirty percent of clinical trial time - more time than any other clinical trial activity - and almost half of all trial delays result from patient recruitment problems. As the recruiting culture becomes more sophisticated and the forces affecting patient enrollment grow more numerous and complex, pharmaceutical companies are striving to discover new strategies to facilitate enrollment in clinical trials. With increasing industry pressure to develop, test and market greater numbers of new drugs faster, pharmaceutical companies need to perform clinical trials as quickly as possible. Inefficient patient recruitment processes is a formidable barrier to pharmaceutical companies' success in launching new products. Improving the patient recruitment process is imperative to avoid wasted investments and eliminate costly delays in bringing new drugs to market -- today and even more so in the not-so-distant future. Improved patient recruitment presents one of the largest opportunities for pharmaceutical companies to eliminate delays in clinical trials, thereby making it possible to reduce time to market.  With patent time limits and large overheads meaning that any delays in the development timeline can be disastrous, a good understanding of how to successfully recruit patients for trials is vital for any company looking to succeed.
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