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INDUSTRY NEWS AND PRESS RELEASES

AstroNova introduces its range of grass paper labels derived from grass for high quality organic products


Dietzenbach, 29 April 2019,
AstroNova GmbH, European headquarters of AstroNova Inc. (RI, USA), responsible for Sales and Customer Service in Europe, the Middle East and Africa (EMEA), is extending its Product Identification range with new approved labelling for direct foodstuff contact.

This new paper, made from grass, provides an eco-friendly label material for organic product brand owners. Environmentally friendly packaging and labelling boosts consumer confidence in both the brand and product. This high-quality adaptable label is usable on a wide range of product types (foodstuff, cosmetics, wine, pet foods) and is particularly suitable for labelling clothing.

The manufacturing process for conventional wood pulp uses 6,000 litres of water per ton – compared to a mere 1 litre used in the production of this grass-based product; known under the reference 261.

Its permanent adhesive is perfect for small surfaces on a variety of substrates. This general-purpose adhesive is approved for direct foodstuff contact and has been awarded ISEGA Institute certification. As an option, AstroNova can also provide an acrylic dispersion adhesive, which is removable without leaving residue, from a variety of substrates.

The light brown colour of Grass paper means that a vintage-style label (popular for the labelling of wines and spirits) can be achieved without the need for additional processing.

AstroNova is the perfect partner for brands, which print in-house: they offer expert advice, customer-specific materials, colour label printers, software and inks/toners, after-sales service, a permanent stock of spare parts and support through the company's in-house Service & Support Department. AstroNova offers a complete solution - everything from a single source.

The new labelling material, together with its suitable printer, the QL 300, will be presented for the first time at the Empack in Dortmund from 8th - 9th May 2019 at Stand G19.

Company Profile

AstroNova® Product Identification provides products, services and supplies that improve our customers’ ability to identify, track and market their products. QuickLabel® and TrojanLabel™ are trademarks of AstroNova, a leader in desktop label printers, industrial label presses and specialty printers.
Based on decades of experience, QuickLabel provides complete one-stop labelling solutions for label printers, software, media and accessories. Furthermore, the TrojanLabel brand has revolutionized printing technology with professional high volume digital colour label printers and specialty printing systems.

Additional information can be found online at: https://astronovainc.com/de/our-businesses/product-identification/

Contact partner for journalists:
Tuba Lowe, European Marketing Specialist
Tel: +49 6074 310 25-81; Email: tlowe@astronovainc.com
AstroNova GmbH, Waldstraße 70, D-63128 Dietzenbach, Germany
 
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