samedan logo

home > news > detailed info

RSSL Reveals Strategic Rebrand


The move reflects the company’s energy, purpose and confidence as it leans into an ambitious future of strategic growth

As managing director Jacinta George explains, a new brand was the natural next stage of RSSL's evolution: “RSSL has undergone huge change over the last few years. Investment across our business in areas such as digital technology, purpose-designed labs and new services has strengthened our scientific capabilities and opened up new opportunities. It’s an exciting time for RSSL and the launch of our new brand is a vital part of this journey. Rooted in our core values, it articulates who we are as a business today and speaks directly to the needs of the industries we serve.

“We now have a meaningful platform to take the business forward and support our strategy for continued growth. Over the next five years, we aim to expand our space footprint, make further investment in new technologies and continue to add to our exceptionally talented and diverse team - all of which will keep RSSL at the cutting edge of science and innovation.”

RSSL’s striking new brand identity has been built around the core proposition of ‘Transforming lives through science, innovation and collaboration. RSSL: Transforming lives through science, innovation and collaboration.

“We believe our new brand captures the unique personality and spirit of RSSL; presenting us as the intelligent, creative and inclusive organisation we are proud to be. This is conveyed visually with a dynamic design made up of three vibrantly coloured circles representing ‘science, innovation and collaboration’ and a bold colour palette, creatively used for impact and blended together to signify adaptability and new perspectives. This is further amplified through our strong brand voice, which is open, accessible and inclusive. Above all, this is about making sure every RSSL touchpoint both digital and physical creates an immediate connection with the wider world,” explained Rachel Horton, marketing manager at RSSL.

RSSL have big plans for the future. The new brand is a launchpad for creating new connections, delivering more high quality services and transforming the world for the better.

UK-based RSSL is a Contract Research Organisation (CRO) at the forefront of scientific analysis, consultancy, product development and training, serving the global food, drink, pharmaceutical, healthcare, biopharmaceutical and consumer goods industries.
phone +44 (0)118 918 4024
email University of Reading, Whiteknights Rd, Reading, West Berkshire RG6 6LA
Print this page
Send to a friend
News and Press Releases

Merck Announces Collaboration with Agilent Technologies to Fill Industry Gap in Process Analytical Technologies for Downstream Processing

Darmstadt, Germany, June 14, 2022: Merck, a leading science and technology company, today announced that it has entered a collaboration with Agilent Technologies to advance Process Analytical Technologies (PAT). PAT, which is strongly encouraged by global regulatory authorities, is a key enabler for real-time release and Bioprocessing 4.0.
More info >>

White Papers

The Impact of Components on Drug Quality and Risk Mitigation

West Pharmaceutical Services, Inc.

Expectations for quality by regulatory agencies are increasing at a very fast pace, especially for prefilled drug delivery formats, thanks to increased focus on reducing risk to patient safety. The trend has resulted in delays for new drug applications, more recalls of marketed products and even drug shortages if the container system and drug contents are suspect for quality issues. The pharmaceutical market is now requiring manufacturers of containers and components to meet new expectations with a quality culture and very high product reliability. The need to bridge the gap and provide superior quality products has been a driver for manufacturing technology investments, more robust control strategies and the introduction of next generation elastomer components.
More info >>

Industry Events

Connect in Pharma

14-15 September 2022, Plaexpo, Geneva, Switzerland

The new event driving innovation for pharma and biopharma businesses, Connect in Pharma will unite key players in Pharmaceutical and Biopharmaceutical packaging and production in Geneva on 14 – 15 September 2022.
More info >>

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement